The ability to mentor someone such as how Jeff did with Bekkah would be a one-time charge of $1.99.The mentor, will have the ability to view the maintenance log, receive updates when a needed service will require a monetary value over a certain amount (defined in the settings). The mentor will also be able to pre-pay for services at specified service centers.
AutoMindr Pro would be a one-time charge of $3.99. Which allows for users to have their phones sync automatically with their car, requiring less information from the user themselves. With AutoMindr Pro users can also view charts and graphs of miles per gallon, miles in between oil changes and etc.
Marketing Tactics
No more surprises!
During testing and presentations, our panelist and research subjects liked that AutoMindr could mean "No more surprises." A panelist that identified with the novice user indicated being "surprised" to know that something was even wrong. Another panelist who identified with the expert user said that he liked the idea that when he would go to a service center, he could learn that the technician might suggest that he get his transmission fluid flushed and not be surprised by this suggestion. Suggested taglines for AutoMindr are:
Profit Potential
The ability to mentor someone such as how Jeff did with Bekkah would be a one-time charge of $1.99.The mentor, will have the ability to view the maintenance log, receive updates when a needed service will require a monetary value over a certain amount (defined in the settings). The mentor will also be able to pre-pay for services at specified service centers.AutoMindr Pro would be a one-time charge of $3.99. Which allows for users to have their phones sync automatically with their car, requiring less information from the user themselves. With AutoMindr Pro users can also view charts and graphs of miles per gallon, miles in between oil changes and etc.
Marketing Tactics
No more surprises!
During testing and presentations, our panelist and research subjects liked that AutoMindr could mean "No more surprises." A panelist that identified with the novice user indicated being "surprised" to know that something was even wrong. Another panelist who identified with the expert user said that he liked the idea that when he would go to a service center, he could learn that the technician might suggest that he get his transmission fluid flushed and not be surprised by this suggestion. Suggested taglines for AutoMindr are: